Agata Brilli, PagoPA
"Data-driven service design in pratice"
In this lecture, we will explore projects where a data-driven mindset played a central role in tackling complex design challenges. We will examine how data serves as a powerful tool throughout every phase of the design process—from sparking inspiration in the initial research stage to driving innovation in the ideation phase and, ultimately, shaping the implementation of services and products. Through practical examples, we will see how visualizing, interpreting, and leveraging data effectively can lead to more insightful and impactful design solutions.
Agata is Service Design Lead at PagoPA, contributing to Italy’s digital transformation through innovative public services and products. Previously, she applied her service design approach at oblo and worked as a design researcher at SciencesPO médialab in Paris, collaborating with DensityDesign (Politecnico di Milano) and the Digital Methods Initiative (University of Amsterdam) to investigate and visualize the unfolding of social phenomena in the online realm. Passionate about data analysis and visualization, she tackles complex design challenges using both quantitative and qualitative research methods to uncover meaningful insights.
